Product strategy supports your company strategy by defining what you will bring to market, why it matters to your customers, and how it will drive your business forward.

We help product teams articulate market-driven product strategies that organizations can rally around. Our facilitated workshops help teams create a clear and actionable product strategy and a set of product initiatives that drive roadmaps.

Our goal is to ensure these artifacts are widely available and they are used by teams to make prioritization tradeoffs.

Additionally, we can work with your team to build or update critical strategic inputs such as:

• Target market definition and validation

• Competitive intelligence

• Buyer and User personas

• Discovery roadmaps

• Pricing analysis

• Key user and product metrics

• Portfolio and platform rationalization

• Service blueprints

• Product councils and customer advisory boards

• support, customer, sales prioritization frameworks

• Capacity and resourcing frameworks

Roadmaps translate product initiatives into prioritized and sequenced deliverables across teams, and give stakeholders the ability to plan go to market and other activities.

We can help teams with every aspect of creating and maintaining roadmaps. Our facilitated workshops create team-level roadmaps that lay out a path to delivering product initiatives.

Our goal is to help ensure that what you plan to build will truly address a customer need, the scope is well understood, and proposed delivery dates are feasible.

Additionally, we can work with your team to build or update critical roadmap inputs such as:

• Deconstructing initiatives into delivery milestones

• Scoping levels of effort and identifying dependencies required complete each milestone

• Validating product ideas with customers

• Operationalizing cross-functional dependencies

• Creating service blueprints and customer journey maps

• Explicit and highly visible decision and tradeoff tracking

• Stakeholder communication frameworks

Positive collaboration between engineering, UX, product and other partner teams is critical to delivering roadmaps in a predictable manner.

We can help teams operationalize key processes (like writing clear requirements) and strengthen communication skills—freeing up valuable time to focus on delivering great solutions. Our facilitated workshops create release plans for the upcoming 2 quarters so that teams deliver predictably.

Our goal is to foster an environment that ensures the team has a shared understanding of the business, market, and customer’s needs, and that teams partners effectively to deliver innovative solutions.

Additionally, we can work with your team to build or update critical delivery inputs such as:

• Product requirements

• Hard vs. soft commitments

• Release plans and delivery goals

• Deployment processes and strategies

• Stakeholder roles and responsibilities

• Story mapping

• Quarterly planning and change control

• NFRs

• Status templates for stakeholder updates

• Delivery dashboards

Clarity and accountability are essential for product managers—and product teams. Supporting product managers is at the heart of our practice.

Key activities in this area are designed to help set the stage for happy, productive product teams who work well together and enthusiastically support the company’s strategy in their daily work.

To accomplish this, we help team leaders:

• Ensure clear Product Manager role expectations, from hiring to career progression

• Address product decision-making and communication skills through targeted training

• Improve access to information with a centralized library of current artifacts and templates

• Streamline processes. For example, providing standard frameworks for common meetings, including templates and agendas